TARGET
THE HOWL ZONE
INTERNAL CAMPAGINS, SOCIAL, PR
DIRECTOR | EXPERIENTIAL PHOTOGRAPHY | EXPERIENTIAL VIDEO PRODUCTION | POST PRODUCTION
Storytelling at its best
The Howl Off is a play on the Target brands mascot Bullseye and Crunch from the Timberwolves wolf pack. H + C was chosen as a creative partner to to tell the story of Target and Timberwolves joining forces to delight their fans in a Howl OFF. This campaign was all about capturing the magic and telling it real-time.
Experience to content
Fanns entered an interactive booth and created their best social shareable howl. They also had a chance to be featured on the JUMBO TRON at half-time. The fun didn’t stop there. Part of the halftime show the two mascots conducted and howl off competition between two sections. In the end both sections won Target gift cards. H + C captured this unique experience to expand its reach through social first content.
