Concept to Completion

Gatorade and Twitter teamed up to showcase the top 8 boys basketball players. They launch #TheDebut. A campaign that live broadcasted the high school boys basket ball games. They reach out to H+ C to create content that would promote the games and keep the viewers engaged during timeouts and halftime. H+C would film content and have an edit with less than 48 hours from shoot to go-live. We delivered attention grabbing highlight reels, half-time interviews of the featured player and “behind-the-scenes” platform-specific teasers used to promote the event across the nation.